As Vice President of Product Marketing for Publicis Media, Sean Merriweather leverages more than fifteen years of experience in advertising, research, strategic planning, and business development to create best-in-class marketing solutions for PM’s investment practice which include its digital and programmatic centers of excellence.
A dedicated advertising and marketing executive and advocate of cross-platform and emerging media & technology solutions for companies, Sean offers extensive expertise as a strategist, utilizing qualitative and quantitative data to craft stories and develop solid business plans to foster growth and market exposure.
Her background spans marketing and advertising strategy, sales development, analytics, research, and insights for a broad range of media outlets and platforms, including print (search), TV (linear, VOD, OTT, advanced TV), online and mobile media (display, search, video, ad network), and social media. She has worked with companies across a variety of categories including AT&T, The Walt Disney Company, Adidas, Discovery Communications, and NBCUniversal, as well as start-ups like Participant Media and MeanRed Productions.
Before joining Publicis Media, Sean served as Director of Product Strategy & Marketing with The Weather Company, an IBM Business (now Watson Advertising) focused on evolving the business from publisher to platform in part by decoupling they company’s data from its inventory. Before joining The Weather Company, Sean was Senior Director of Research, Analytics & Insights at Participant Media, overseeing cross-platform research and analytics as well as conducting qualitative and quantitative research for the company’s cable network, Pivot.
Prior to joining Pivot, Sean worked at AT&T AdWorks, a cross-platform media division at AT&T connecting advertisers to their most valuable audiences. While there, she created and developed AdWorks’ training program, ensuring consistent messaging was being shared with the marketplace regarding AT&T’s mobile, online, and TV audience networks and products. She also played a pivotal role in client planning and developing the strategy, story, and execution of AT&T’s first media lab focused in part on understanding and predicting the future of advertising.
Sean possesses a cross-disciplinary Master of Arts Degree from New York University, covering Media, Technology, Entertainment, and the Music Business. During her Master’s program, Sean worked in varied environments with different company cultures learning to effectively combine her data analysis and marketing skills. Prior to that, she obtained Bachelor of Arts Degrees in Music and Spanish from Emory University.
She has been involved in numerous community activities, including teaching Sunday School students, volunteering through INROADS (a non-profit organization promoting ethnic diversity in corporate America) and serving on the Associate Board of BUILD NYC (a non-profit teaching entrepreneurship to under privileged high school students).