Ida recently joined mcgarrybowen as President of mcgarrybowen New York. Prior to this Ida was the WPP Global Client Leader for the Intercontinental Hotel Group, working across their full portfolio of brands. She was responsible for the relationship with numerous WPP companies, including Ogilvy, JWT, Mindshare, Wunderman, Possible, Superunion, H&K and Burson, Cohn & Wolfe.
Ida is fully versed in leading change in complex organizations and implementing new operating models spanning multiple brands, markets and disciplines. Ida has led brand communications for iconic brands from both Europe and America including United Airlines, Marriott Hotels, Marks & Spencer, Virgin Trains, and Visit London.
She has been described as Mr. Wolfe from Pulp Fiction as she is adept at cleaning up when things don’t quite go to plan. She loves complexity and creativity.
Ida is an invited member of WACL (Women in Advertising & Communications London). She currently lives in Manhattan with her family.