Anthony is the Head of SEO for Croud's US business. He joined in September 2017 following two previous years in NYC at technical SEO agency, Ayima, as SEO Director. Since joining Croud, Anthony has grown the SEO team from 2 to 8 people and increased department gross profits by 300% in the same period. Anthony has led strategy for a diverse portfolio of clients such as Audible, The Athletic, Verizon, and ZocDoc. Originally from the UK, Anthony’s love for organic search was born in Sydney, Australia, and has now seen him work in SEO across 3 continents. He has spoken at events in New York and London and is a keen advocate for specialism and innovation in the world of search marketing.