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  • Past Awards
    • The Digital Advertising Awards US 2020
    • The Digital Advertising Awards USA 2019
    • Digital Trading Awards USA 2018
    • Digital Trading Awards USA 2017
    • Digital Trading Awards US 2016

aarki: AARKI: USER ONBOARDING FOR JIGSAW PUZZLE
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Images

aarki-_user_onboarding_for_jigsaw_puzzle.jpg

aarki-_user_onboarding_for_jigsaw_puzzle_.2.jpg

Category

Best Creative Optimization

Agency

aarki

Client

Mobilityware

Description

In July 2019, Mobilityware partnered with Aarki for a user acquisition campaign to broaden the audience reach of their original Jigsaw Puzzle app. We wanted to inspire the targeted users to try the game by using our creative insights and institutional knowledge gathered from previous experiences. The goal of the campaign was to get an increased user base with high engagement generated at a low cost per install (CPI).

Generating more high lifetime value (LTV) users that are high purchasers was the main challenge of the campaign. We needed to understand our target audiences better and make more data-driven decisions in order to deliver non-disruptive customized messages that would align with the users' interests. All these efforts depended on Aarki’s machine learning and creative optimization capabilities. 

After only two weeks, we hit the advertiser’s key performance indicator (KPI), onboarding quality users at an optimal cost per install (CPI).

Links

https://www.aarki.com/drum_jigsaw-puzzle

Problem Solved.

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© Carnyx Group Ltd 2023 | The Drum is a Registered Trademark and property of Carnyx Group Limited. All rights reserved.