In July 2019, Mobilityware partnered with Aarki for a user acquisition campaign to broaden the audience reach of their original Jigsaw Puzzle app. We wanted to inspire the targeted users to try the game by using our creative insights and institutional knowledge gathered from previous experiences. The goal of the campaign was to get an increased user base with high engagement generated at a low cost per install (CPI).
Generating more high lifetime value (LTV) users that are high purchasers was the main challenge of the campaign. We needed to understand our target audiences better and make more data-driven decisions in order to deliver non-disruptive customized messages that would align with the users' interests. All these efforts depended on Aarki’s machine learning and creative optimization capabilities.
After only two weeks, we hit the advertiser’s key performance indicator (KPI), onboarding quality users at an optimal cost per install (CPI).