Cramer-Krasselt: Cramer-Krasselt for Knott’s Berry Farm / Providing a holistic understanding of performance marketing efforts.Highly commended
Category
Best Attribution Solution
Agency
Client
Knott's Berry Farm
Description
How do you know one channel is really performing better than another if the channels have different attribution models and are given different credit in terms of driving sales? Knott's Berry Farm came to Cramer-KRasselt looking for answers to those questions. Through its LinCKage tool, C-K moved Knott’s Berry Farm beyond a disparate last touch attribution measurement approach to finding the optimal response curve for each marketing channel.