Wayne Blodwell

Wayne was one of the earliest users of programmatic technologies in the UK and has since held various positions which have helped brands leverage the increasing importance of programmatic. He founded The Programmatic Advisory (TPA) in 2016 to take this to the next level with a completely non-conflicted consulting service.  

Wayne is responsible for the day-to-day running of The Programmatic Advisory as well as working with clients on projects to develop their programmatic capabilities globally. Wayne enjoys the fact that there isn’t a one-size-fits-solution for programmatic for brands and publishers, and loves creating strategically robust solutions based on what’s right for the client.