President, Global Head of Data, Technology, Analytics & Insights
Spark Foundry

Lisa Giacosa is the president, global head of data, technology, analytics & insights (DTAI) at Spark Foundry, a global media agency brand within Publicis Media. Spark Foundry’s bold vision harnesses a startup spirit with a powerhouse soul that melds an entrepreneurial, innovative business approach with the full resources, capabilities and marketplace clout of a larger network.

Giacosa is responsible for developing innovative solutions that leverage data, analytics and insights to build experiences that drive business outcomes. Giacosa is passionate about humanizing data to better understand consumer behavior for improved efficiency. She has grown the DTAI practice to over 250 employees, which is the largest DTAI practice within Publicis Media.

Under Giacosa’s leadership, her team has created a brand equity tool that enables rapid quantitative and qualitative brand measurement – one that works at the pace of consumers’ shifting perceptions, developed innovative measurement solutions that helps close the loop to holistically understand the impact of activity, and taken econometric modeling to the next level by including multiple macro-economic factors that impact a business.

Giacosa also works closely with Publicis Groupe leadership to create custom data-driven solutions that identify growth opportunities for local and global clients.

Previously, Giacosa was the global head of media at Kimberly-Clark where she helped standardize and advocate a new way of thinking for media and experience planning across regions. Prior to that, Giacosa was with Publicis Groupe agencies for four years, first serving as global digital director at VivaKi London, and subsequently as senior vice president and global social media director at Starcom Mediavest Group in Chicago, where she drove global partnerships with tech players in the social, video and mobile space. Giacosa started her career as an interactive media assistant at Allied Domecq, and has held positions at Zenith Media, MindShare, and OMD, working with clients like Apple, Telstra, Johnson & Johnson, Westpac and McDonalds.

Outside of the office, Giacosa is dedicated to giving back to the community. She is an active board member for UNICEF Midwest, a non-profit organization dedicated to creating a better world for children everywhere.

Giacosa received a bachelor’s degree from Bournemouth University.

Judging panel

Lisa Utzschneider

Chief Executive Officer
Integral Ad Science

Kate O’Neill

Founder
KO Insights

Jason White

Senior Vice President, Head of Publishers
LiveRamp

Sara Robertson

Global VP, Disruption
Xaxis

Liane Nadeau

SVP, Head of Precision Media and Investments
Digitas North America

Anne Hoffer

Revenue and Growth, Digital Media Delivery
Accenture

Lisa Giacosa

President, Global Head of Data, Technology, Analytics & Insights
Spark Foundry

Felix Zeng

Head of Programmatic
Watson Advertising Inc

Connie Del Bono

Programmatic Associate Director
 

Joshua Palau

Head of Media, Digital Platforms, and Content Production, North America
Bayer

Wayne Blodwell

Founder and CEO
The Programmatic Advisory

Marc Goldberg

Chief Revenue Officer
method media intelligence

Walker Linares

Director - TV 
The Trade Desk

Walker Jacobs

Chief Revenue Officer
Twitch

Ana Milicevic

Principal and co-founder
Sparrow Digital Holdings