Jason White is the senior vice president and head of publishers for LiveRamp. He oversees the accelerated publisher adoption of LiveRamp’s Authenticated Traffic Solution (ATS), and helps uphold the company’s commitment to helping publishers grow revenue streams, optimize yield, and demonstrate marketing value. A champion for publisher-supported advertising, Jason continues to advocate for premium content and the democratization of information to keep the internet free in a post-cookie world.
Prior to LiveRamp, Jason was the executive vice president and general manager of global programmatic for ViacomCBS. He has also held leadership positions at OpenX and FOX Audience Network, where he helped build its third-party network and first real-time bidding exchange.
Throughout his career spanning more than 20 years, Jason has accumulated extensive experience implementing best of breed strategies across the lumascape. Moreover, triple-digit revenue growth through customer acquisition and monetization initiatives can be attributed to his work with various Fortune 100 companies and start-ups.
Jason is/has been on the board of the IAB Tech Lab, TrustX, and was Chairman of the IAB Programmatic Council. He has served on the advisory boards of Tumri, Convertro, TrueCar, OpenX, Index, Clean.io. While on the IAB Tech Lab board, Jason led Project Rearc.
Industry co-innovation credits include: Ads.txt, RTB, Header Bidding & DCO.