When you say ‘TickPick’, a commonly used and slightly inappropriate and edgy slang term comes to mind. Rather than run away from this commonly stated joke, Tickpick, the secondary ticket marketplace, paired up with Croud, the performance digital agency, to tackle the term head-on and create a visual-first campaign.

The campaign targeted a younger demographic and in a world where capturing a consumer’s attention becomes more difficult every day, we knew an edgier tone would work best for the younger live event prospects. 

The campaign was a stunning success and TickPick hasn't looked back since.