Julie Fleischer spearheads product marketing for Neustar’s award-winning Marketing Solutions portfolio. She develops and delivers simple, straightforward narratives that help brands rewire their marketing efforts to create engaging conversations in the connected world. As a data-driven pioneer with over 20 years of experience, Ms. Fleischer has been a driving force for change and innovation in the industry, pushing the limits of data and analytics for simpler and more transparent advertising.
Ms. Fleischer is a sought after brand advocate and a well-respected media, advertising and marketing thought leader. She is a passionate advocate for the power of data and identity, and its ability to accelerate content to provide clarity in marketing decision-making. Her deep expertise in brand, agency and marketing technology give her unique insight into the real challenges and opportunities for new ways of marketing in the connected age.
Prior to joining Neustar, Ms. Fleischer led OMD’s retail vertical and led data + content + media at Kraft. As a vanguard for supercharging marketing ROI, she revamped Kraft Foods’ CRM organization, content marketing strategy and programmatic media, architecting a marketing-wide focus on generating first-party data streams to accentuate Kraft’s customer journey.
Ms. Fleischer was Content Marketing Institute’s Content Marketer of the Year in 2013, acknowledging her role in defining the critical interrelationships between content, data and technology. She is driven by the potential for marketing to build higher quality connected experiences that drive business outcomes.
She is a proud Board Member of She Runs It, paving the way for women to lead at every level of marketing and media.