Ben is Director of Product, Data at IAB Tech Lab and leads digital supply chain projects within its data transparency, identity, and attribution groups. He works closely with ad tech platforms, agencies and publishers to identify the most pressing challenges within these verticals, and develops technical standards and best practices that aim to improve the automated, data-driven buying and selling of digital media.
Prior to joining IAB Tech Lab, Ben oversaw North American programmatic strategy, analytics and optimization across GroupM’s Nestlé Trade Desk. He has also held agency positions at Maxus Global and Universal McCann, where he was responsible for programmatic and measurement strategies for clients including MasterCard, Barclays, NBC Universal, Harvard Business School, and Welch's.
Ben received a B.S. in Communications and Entrepreneurship from the S.I. Newhouse School of Public Communications at Syracuse University.