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Cadreon, Factual, Universal McCann: BMW's Ultimate Data Machine
Award

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Images

ultimate_data_machine_0.jpg

Category

Chairman’s Award

Agency

Cadreon, Factual, Universal McCann

Client

BMW Group

Description

Cadreon, in partnership with UM, engineered what we nicknamed the “Ultimate Data Machine” – a homage to BMW’s brand positioning as the “Ultimate Driving Machine.” By implementing this data tool, we’re able to create a 360˚ view of our audience, improve the quality and richness of our data, build stronger insight into our data, and drive positive business outcomes for BMW.

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