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  • Past Awards
    • The Digital Advertising Awards US 2020
    • The Digital Advertising Awards USA 2019
    • Digital Trading Awards USA 2018
    • Digital Trading Awards USA 2017
    • Digital Trading Awards US 2016
  • Past Awards
    • The Digital Advertising Awards US 2020
    • The Digital Advertising Awards USA 2019
    • Digital Trading Awards USA 2018
    • Digital Trading Awards USA 2017
    • Digital Trading Awards US 2016

Cadreon, Factual, Universal McCann: BMW's Ultimate Data Machine
Award

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Images

ultimate_data_machine_0.jpg

Category

Chairman’s Award

Agency

Cadreon, Factual, Universal McCann

Client

BMW Group

Description

Cadreon, in partnership with UM, engineered what we nicknamed the “Ultimate Data Machine” – a homage to BMW’s brand positioning as the “Ultimate Driving Machine.” By implementing this data tool, we’re able to create a 360˚ view of our audience, improve the quality and richness of our data, build stronger insight into our data, and drive positive business outcomes for BMW.

Problem Solved.

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© Carnyx Group Ltd 2023 | The Drum is a Registered Trademark and property of Carnyx Group Limited. All rights reserved.