Cadreon, Factual, Universal McCann: BMW's Ultimate Data MachineAward
Images
Category
Chairman’s Award
Agency
Cadreon, Factual, Universal McCann
Client
BMW Group
Description
Cadreon, in partnership with UM, engineered what we nicknamed the “Ultimate Data Machine” – a homage to BMW’s brand positioning as the “Ultimate Driving Machine.” By implementing this data tool, we’re able to create a 360˚ view of our audience, improve the quality and richness of our data, build stronger insight into our data, and drive positive business outcomes for BMW.