The Drum has launched its annual quest to identify the very best in adtech and programmatic.

The Digital Trading Awards USA will once again give you an opportunity to get the recognition you deserve.

And ‘recognition’ is very much the operative word! Because the DTA are part of The Drum eco-system, one of the world’s largest marketing platforms. Every month it is consumed by 1m unique users - so if you win the world will know.

Our readers loved the insights these awards offer. They want to know about best practice. But more importantly they want to hear about the best companies and the best people. That helps them make better decisions - like for example - who they should be working with.
 

What is The Drum?

 

The Drum is Europe’s largest media and marketing website and the fastest growing in the US and APAC.  Each month we attract over 1.4 million unique users and have over 200,000 social followers.

Our role is to help our readers to make informed decisions and by showcasing the very best effective digital advertising executions, we can promote the people and businesses behind the best work.  We want to get you noticed by potential partners.

Our global positioning means that we are constantly being approached to media partner major events and we work with the likes of Cannes, SXSW, DMexco, CES, New York Festivals, Advertising Week, Clio Awards, etc.

 

About the Digital Advertising Awards

Up until 2019, these awards were known as The Drum Digital Trading Awards US, however as we all know, this industry is evolving at pace, which is why ‘Digital Advertising’ was felt to be a more suitable title. And in the 25th anniversary year of the first digital ad, it made even more sense.

In the modern world, every business needs to be able to navigate their way through the digital minefield and produce work that gets cut through and results, which is why these awards were created – to unearth the talented individuals, teams, products and services that are making the biggest difference in the digital advertising world.

To ensure we give entrants the most value, we will be publishing shortlisted case studies, with the entrants’ permission, to our global audience. We will be using thedrum.com and our social assets to make our contenders and their work famous.

For the cost of one entry price, you could secure global amplification and profile.

It’s also worth noting that these awards are part of a global program, with competitions also in Europe and APAC.

Who can enter?

Anyone can enter, whether you are an individual, agency, brand or organisation producing effective digital advertising executions.  The awards are open to the whole of the USA.

 

Why enter?

Motivation

Picking up an award proves that all the hard work was worth it. It gives your team the energy to keep pushing boundaries and raising standards.

Client relationships

It's good to remind your clients why they work with you from time to time. Having the work you've done for them recognised by the industry is powerful stuff. Even more so if you bring them along to the awards night to pick up the trophy with you.

Recruitment

If you pick up awards, it also picks up the interest of new talent. You can expect smart people to be knocking at your door to see if you have a desk for them.

New business

Good clients who are after good work keep an eye out for the good businesses who are winning awards. A few extra trophies can give you a real advantage when you're hunting for new business.

PR

There's no better way of getting publicity than for being excellent. The Drum will cover all of the shortlisted work on thedrum.com. With over 1 million unique visitors and over 200,000 social followers, that’s no small deal. And we recommend that you use an award win for further PR opportunities too (but we don't need to tell the PR industry that!). If you achieve something this special, you really should make a noise about it.​

Knees up

Then, of course, there's the awards show. And our awards shows are legendary. They're a great opportunity to reward your staff, pamper your clients and let your hair down.

Key dates

Put these dates in your diary right away...

  • Early bird deadline: 
  • ​Official deadline: 
  • ​Nominations date:
  • Awards Ceremony: 

How much does it cost to enter?

Early bird - First entry - £ 

Early bird - Additional entries - £ 

+

Standard - First entry - £ 

Standard - Additional entries - £ 
 

  • You may enter as many categories as you like, however each entry must be treated as a separate entry and payment made for each.
     
  • In order to get the discounted rate for any additional entries, please ensure you enter them all at once.
     
  • If you are a member of The Drum Network, you will receive 10% off your entries, and if you are a charity you will receive 40% off your entries.

 

Tips for entering

•  Give each entry a unique title to grab the judges' interest - try to avoid generic names.

• When writing your report, don’t assume the judges have seen the work or campaign. Give clear concise answers on the brief, objectives and results. Figures should include the starting point and any increases in numeric terms, not just in percentages.

• Only use additional password protection if it’s absolutely necessary.

• Please include usernames and passwords, if required, for the judging; i.e. a private YouTube video and make sure the links work.

Entry rules

Entry rules

  • Entries must be received no later than the published deadline date. 
     
  • All submissions must be made online. 
     
  • Entries must have been live to market at some point between June 15 2017 and August 30 2018. Entries do not have to be created within this timescale.
     
  • Do not include password protection or if essential, include passwords for judges to access.
     
  • All entries must be supplied and conform to the category rules/submission formats.
     
  • Work entered into more than one category must be treated as a completely separate entry.  Multiple entries can be made but separate payment must be made for each.  Please note: you will ONLY receive the 2nd entry rate if you enter all your submissions at the same time. Leave your entries in your basket until you are sure they are complete. Refunds will not be given.
     
  • The judging panel will only read and use the entries/reports for the purposes of the judging and are required to sign NDAs.
     
  • The judges reserve the right to re-allocate entries that in their view are entered in an incorrect category.   The judges also reserve the right to remove categories where entries do not meet the standard for nomination. These entries will not be refunded as they will have been judged accordingly.
     
  • The judges’ decision is final. 
     
  • Due to the number of entries received, the awards cannot give feedback on individual entries.
     
  • By entering these awards, you give the organisers the right to publish/exhibit screen grabs and/or submitted report. If you wish to upload a modified /less commercially sensitive version for publishing purposes, please do so on the entry upload form.
     
  • Entering physical work is at your own risk – entries will not be returned. Whilst every care will be taken in the storage of entries, the organisers will not accept responsibility for loss or damage of entries.
     
  • The organisers reserve the right to verify that all entries have been commercially produced for a commercial client where relevant.
     
  • All entries submitted must be legal. Any entries containing offensive material will be disqualified. Any entry that has a complaint upheld against it by the Advertising Standards Authority will be disqualified.

How will my entry be judged?

Regardless of budget, size of the project or scale of the resource, entries will be judged objectively in their own merit.  It's a fair playing field for the large and small projects.

After the entry deadline, the judging panel will be given access to read your submission and view your images, videos and links. The jury will be looking for evidence of:

•  Clear strategic thinking

• Creativity and Innovation

• Tangible results and outcomes

After the panel have carried out their pre-judging, the judges will meet to discuss the entries and decide on the finalists, commendations and award winners.